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Journal of Marketing Appointment Announcement
This blog is getting some “red hot” editorial news about the State of Marketing Scholarship these days. My last post broke the news about the new editorial team at the Journal of Consumer Research...
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Target is Coming to Town
The retail consumer in Canada is finally going to catch a break. After putting up with a dreary, outdated, ho-hum retail market for decades, in which retailing has consistently been about 20 years...
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Making Triangles: Marketing Positioning for the Social Media Age
A lot has changed about marketing in the last decade. And therefore a lot has changed about marketing strategy in the last decade. But our theories of marketing strategy have stayed strangely the...
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